How To Do Your Own Fashion PR

Having a fashion publicist is definitely worth the cost, but if you’re an emerging fashion designer, that may not be a business expense you can afford just yet. If you’re working with a zero budget for your PR campaign, don’t sweat. (Well, try not to.) Here are a few ways to get around that dilemma and pitch your fashion label on your own:

1. Do research on how to pitch effectively.

One of the biggest gripes that magazine editors have are weak pitches! If you’re going to go head-on with an editor, especially in fashion, have your pitch down to perfection as a PR professional would. Research what to say and what not to say. Know whom you are contacting by first name, last name, and title. Think of the “elevator pitch”. Can you introduce yourself and describe your company within 15 seconds? That’s how direct your pitch should be. List the basic who, what, where, why, when, and how in an easy, conversational tone, and conclude with an open-ended question about following up with you to send more information about your label.

2. Getting a follow-up and properly responding.

If you’re lucky, a fashion editor will get back to you in regards to featuring your collection in an upcoming issue. Be prepared for any requests that may be asked, i.e. designer bio, line sheets, lending agreements, or lookbook images. At this point, your lookbook or press kit should already be completed for your current collection, and make sure that it’s updated for every new season. Be swift in your responses to editors when they ask for things because they can easily move on to the next designer if you’re not keeping up with them. Remember, they have frantic deadlines and you’re considered to be on their time!

3. Sending your press release to the media.

A well-prepared press release can definitely alert the media of your new collection. Spend some time on PR distribution websites and study how the best ones are written. Follow the standard model of a press release and formulate a few paragraphs about the new release of your collection and about you as the designer. Set up a free account with press release distribution sites and schedule your releases to be sent out to the local media. You can also e-mail and fax your press release directly to news stations and newspapers (they’re always looking for local stories to cover). Who knows – what if you’re called in to be featured in a morning news segment? That’s definitely a good look for your press portfolio.

4. Invite the media to your launch party.

If you plan on celebrating the launch of your new collection, you’re responsible for securing the venue, setting up the event, and sending out media invites. It’s best to send formal invites to editors through the mail at least 3-4 weeks in advance so that gives them the opportunity to pencil you in their schedule. Fashion bloggers are also great to invite, of course. Event photos, blog write-ups, and Twitter mentions from different bloggers means more publicity for your fashion line, which you need in order to attract more customers. Make sure to save your press clips and send thank-yous to anyone doing coverage of your event.

5. Make friends with fashion stylists.

Another way to possibly have your fashion line featured in a magazine is to have a stylist hook-up. They’re always pulling clothes for photo shoots and looking for hot, new designers to work with. Get acquainted with some fashion stylists in your area by using social media and going to different fashion events in your city. It’s also good to know a lot of photographers, models, and makeup artists who can probably help get your collection used in an editorial photo shoot.

There’s so much work that goes into handling the PR side of a fashion label that more than likely should be handled by a pro. Once your label starts becoming increasingly profitable, hiring a good PR team to help you market your brand would be the best way to go. While it’s in your hands for now, do tons of research on the job of a fashion publicist and implement some of those ideas into your own marketing campaign.

Glitter Fashion Shows Aiding Event Management Company

In contemporary world of each and every company crave for visibility. Portraying oneself on large platform give out healthy impression of the organization.

Events are organized to gain huge public attentions. These are medium to reflect oneself in clear way and desired publicity can be gained. If you run a company and crave for promotion of the company as brand name, then its depiction in the market is extremely vital.

There are many event management companies which can work for your company. Many fashion shows take place around us are coordinated by various these companies.

Full-fledged advertisement campaigns are carried on by the event organizers for high scale visibility. These advertisement campaigns are carried in series which are targeted to the audiences. These campaigns incorporate research work to promotion focused to take the company to wide level.

Event organizers are doing great work in fashion industry. This industry is highly glamorous and marked by the presence of several eyeballs. Fashion events management are acted on with high sensitivity and single thing is eyed with extreme precision.

Fashion events management demand high responsibility and experience as the activities are marked by highly suave people who are their scrutinizers. So its vital not to starve their expectations. Besides, media also eye on the fashion shows and any lack may result in ruining of the reputation.

There are also numerous technicalities which are linked to the shows. Placement of the stage, ambiance matching the required theme, fashion photography, position of audience etc. There are several technicalities which can only be looked by the experienced event management companies.

Amongst many, fashion photography stands out the rest due to many reasons. Photo shoots take place in the outdoor location as well which requiring high details. Shooting at outdoor locations demand several things which can be fulfilled by the various equipments.

There are various event management company which can be explored online which can take care of events. These event management companies are units of experienced people who are involved into making up of events at large scale.

London Fashion Shows

You have often heard one say, “A man is known by the company he keeps”. However it seems these days that a person is more likely to be known by the attire he/she wears. It is considered, that the biggest mistake a person can ever commit is a fashion faux pas. One thing that is inevitable in the fashion world is change. We are consistently being presented with various advertisement gigs that portray what famous celebrities are wearing and this has a direct impact on our lives. While shopping for clothes, a typical teenager would often say, “I want a dress that resembles what Bono was wearing in his latest music video”. Today, fashion dictates our lives and what we wear. Whether it is at a party or at work, we want our dress to reflect our taste and attitude. On other occasions, we are keener on making a personal style statement.

No lucid citation can be made regarding the advent of the London fashion culture. It dates back to the period during the Hippie culture which was originally a youth movement that began in the United States. It started during the 1960s and spread all over the world. This was probably one of the first major fashion influence that the world had witnessed. Hippie fashions and values had a profound impact on global culture and influenced major areas such as television, film and popular music. One such example was the use of homemade tie-dyed t-shirts that had become very popular.

The end of the Second World War had some more revolutionary fashion changes in store.During the 1930s, actresses Katharine Hepburn and Marlene Dietrich were often photographed wearing trousers and this made trousers more acceptable for women.By the end of the war, women had experienced a sense of independence, were experiencing their own individuality and were more liberalized. This allowed the women to fight for their rights and influenced a change in what they started to wear. Gradually, this had an impact on the women of London. They became wary of the fashion culture and became susceptible to change in what they wore.

During the early to mid 1970s, “Punk” originated as a style in London from the designer Vivienne Westwood and her partner Malcolm McLaren. Nonconformist and postmodernist in its nature and essence, this resulted from the economic depression that was prevalent during this period in London.

When it comes to fashion, London is one of the fashion capitals of the world. The others being Milan, Paris and New York City. London now hosts a plethora of London Fashion Events with the London Fashion Week event being most popular. A bi-annual event, the London Fashion Week now forms part of one of London’s leading events attracting a target audience comprising of eminent fashion personalities, retailers and press. The London Fashion Week is held several months in advance of the season so that the press and the prospective buyers are given a chance to preview the fashion designs in advance, for the subsequent season. The governing body for fashion in London is the British Fashion Council or the BFC.

A lot of other London Events remain associated with London Fashion Events and they are London Social Events, London Art Events and London shows.

Simple formal wear are now a passé. Even for common masses, sophistication is the key to perfect dressing, whether the occasion is formal or informal. However, a pair of well-fitted jeans is least likely to fall out of fashion. Jeans are trousers made from denim, and they became quite popular with the teenagers starting in the 1950s and remain in vogue till date.

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